PXTA crawls a website in a real browser, three times: with the cookie banner unanswered, after a reject, and after an accept. It records every request each tracker sends and points to the personal data inside. You get evidence for each finding, not a score.
3 passes
Every page loaded with the banner unanswered, after reject and after accept
10 trackers
Meta, Google, TikTok, LinkedIn, Microsoft, Pinterest, Snap and X, plus unknown beacons
4 banner platforms
OneTrust, Cookiebot, Didomi and Usercentrics, and other banners by their buttons
Apache 2.0
License for all of the code
Counted from the code in the first release.
use cases
Agencies move clients between consent platforms all the time: OneTrust to Cookiebot, a home-made banner to Didomi, one Usercentrics version to the next. The new banner …
the name
PXTA is short for Pixel Tracking Audit. Take the P and the X from pixel, the T from tracking, the A from audit. Say it letter by letter, or “pix-ta” if you …
explainers
A tracking pixel is a small piece of code an advertising or analytics company gives a website. The site pastes it into its pages, and from then on every visitor’s …
If PXTA nearly fits your audit, or a tracker or banner it should know is missing, write in.