https://pxta.com/tags/server-side-tracking/ Recent content in Server-Side Tracking on pxta.com Hugo en-us Sun, 25 Oct 2026 00:00:00 +0000 https://pxta.com/what-a-browser-tracking-audit-cant-see-server-side-tagging-and-conversion-apis/ Sun, 25 Oct 2026 00:00:00 +0000 https://pxta.com/what-a-browser-tracking-audit-cant-see-server-side-tagging-and-conversion-apis/ <p>PXTA watches what leaves the browser. That covers most tracking on most websites, and it&rsquo;s where the consent questions are sharpest, because it&rsquo;s the visitor&rsquo;s own device doing the sending. But it&rsquo;s not everything, and a report that says nothing about the rest would be easy to misread.</p> <p>So here&rsquo;s the part a browser can&rsquo;t see, stated plainly.</p> <p><img src="https://pxta.com/images/server-side.png" alt="A diagram: the browser sends to facebook.com/tr, which PXTA sees; the browser also sends an order to the site&rsquo;s server, which then sends data to Meta through the Conversions API, a path that never passes through the browser."></p>