A Lender's Reject Button Loaded the Ad Tags Anyway, and Google Consent Mode Reported Granted

Sun, 25 Oct 2026 00:00:00 +0000

Marlow Home Loans, another made-up business from PXTA’s test fixtures, did more than most sites. Its tags really do wait for the cookie banner, a Usercentrics one. Before a visitor answers, PXTA’s first pass saw nothing from Microsoft’s UET tag or the X Pixel. On a quick manual check the site looks careful.

The bug is in the second pass. The site’s code loads its tags when the visitor answers the banner, any answer. “Deny” counts as an answer, so a visitor who rejects tracking gets the full set.

Google Consent Mode gcs Values Explained, What G100, G110, G101 and G111 Mean in a Request

Sun, 25 Oct 2026 00:00:00 +0000

Google Consent Mode is how a cookie banner tells Google’s tags what the visitor agreed to. The site sets defaults when the page loads, usually “denied”, and updates them when the visitor answers. Google’s tags then add the current state to every request they send, in a short field called gcs.

Four characters, and most people never look at them. They’re worth reading, because they show what the tags were told at the moment each request left the browser.

Consent Mode on pxta.com

A Lender's Reject Button Loaded the Ad Tags Anyway, and Google Consent Mode Reported Granted

Google Consent Mode gcs Values Explained, What G100, G110, G101 and G111 Mean in a Request